A worked example
Forty guests spend $30 on food and $20 on drinks each, and you charge a $200 room fee:
- Revenue: 40 × ($30 + $20) + $200 = $2,200
- Food cost at 32%: $1,200 × 32% = $384
- Beverage cost at 22%: $800 × 22% = $176
- Extra labor: 4 staff × 6 h × $18 = $432
- Other event costs: $75
- Card processing at 2.9%: $2,200 × 2.9% = $63.80
- Event profit: $2,200 − $1,130.80 = $1,069.20 (48.6%, $26.73 per guest)
Those percentages are placeholders to show the math - use your own food cost, pour cost, and wages. The useful comparison is the last input: if that room would have made $600 on a normal Saturday, the party is worth about $469 more than staying open to the public; if it would have made $1,300, you lost money by booking it.
What to do with the number
- • Set minimums by day. Run it for a slow Tuesday and a busy Saturday. The gap is why many venues charge different minimums by day of week.
- • Find your smallest worthwhile party. Lower the guest count until the event stops beating a normal night - that's the size where you need a room fee or a minimum.
- • Price labor honestly. Setup and teardown hours count. Events that look great on revenue often lose their margin here.
- • Leave gratuities out. A service charge you pass to staff isn't revenue to the house.
Turn the number into a quote
Use the result to set a room fee or a food and beverage minimum, then put it on a proposal the host can accept from their phone.