The method
- What you give up. Typical sales from that space in that time slot, times the share you keep after food, drink, and hourly labor.
- What the booking adds. Extra staff, setup, cleaning, rentals.
- Break-even. Add the two. Below this, the booking loses to a normal night.
- Your cushion. A percentage on top for the risk and the work - your call, not a rule.
A worked example
- Normal sales in that slot: $1,500, of which you keep 35% = $525
- Costs the booking adds: $250 staff + $100 setup = $350
- Break-even room fee: $525 + $350 = $875
- With a 20% cushion: $875 × 1.20 = $1,050 ($210 per hour over 5 hours)
- As an F&B minimum at a 45% event margin: $1,050 ÷ 45% = $2,333
The last line is why many venues quote a minimum instead of a rental fee: a host hears “spend $2,333 on food and drink” more easily than “pay $1,050 for the room”, and you end up in the same place. For a room that would otherwise sit empty, enter $0 for normal sales and the floor is just your added costs.
What the calculator can't tell you
- • What other venues near you charge, or what your market will bear.
- • How much more a December Saturday is worth than a February Tuesday - run it separately for each.
- • Whether a lower price is worth it to win a repeat corporate client. That's a judgment call the floor only informs.
Put the price on a proposal
A VenueSprocket proposal carries a room fee, a food and beverage minimum, and the deposit, and the host accepts it from a link.